Social Media Redesign

Project in which I strategically restructured the design of the Instagram account of the company Fortics Tecnologia, taking into account the brand's visual identity, but also the type of content to be posted. I prepared a complete study taking into account the content marketing strategy, main general and niche commemorative dates, technology events and market research. I also considered benchmarking (competitor analysis) and several visual aspects, such as alternating layouts, individual contrast and the contrast of the complete feed, that is, the mosaic formed by the set of posts. Based on this study, I created several editable templates in Photoshop for use by the team, other designers and collaborators.