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My portfolio
Branding
Branding é o coração pulsante de uma empresa. Eu me especializei na criação do conceito e do desenho de marcas e manuais de identidade visual que traduzam a alma de um negócio de sucesso. Confira aqui algumas delas!
Motion Graphics
Creation of an explanatory video with motion graphics to present the new Fortics VOICE product. In stage 1 of the project, I analyzed the platform, contacted experts to better understand the product, and spoke with the CEO and marketing manager to understand the objectives of the video. In stage 2, I developed a script and refined it with ChatGPT, creating a storyboard. After validation, in stage 3, I illustrated all the scenes in Adobe Illustrator, created the narration with Eleven Labs' artificial intelligence and the graphic animation with Adobe After Effects.
UX UI Design
Figma prototypes for mobile and desktop.
Book illustration
Surrealist illustrations for the cover and the inside of the book "Tales of Love, Madness and Death", by Uruguayan author Horacio Quiroga. Work done for Editora Martin Claret.
Various illustrations
Here I have separated some paintings and pencil drawings that I did as a hobby or for various projects.
My book
Editorial Design
Since 2002, I've worked in editorial design and have worked with companies in various niches, designing and illustrating books (covers and inside pages), magazines, newspapers, ebooks, catalogs, pamphlets, folders, and other printed and digital materials. In 2014, I worked as an advertising designer for the newspaper Estado de Minas, where I created various graphic pieces for various media outlets and purposes, as well as for SBT TV, Alterosa Theater, Club A, and other magazines, newspapers, and media outlets within the same group. I also worked for Grupo Impactto de Comunicação from 2015 to 2018, creating advertising campaigns, advertisements, newspapers, magazines, and presentations. Today, in addition to being a senior designer at Fortics, I work for Editora Dialética, designing books, covers, and other materials.
Packaging design
Packaging design.
Hyper realism
Social Media Redesign
Project in which I strategically restructured the design of the Instagram account of the company Fortics Tecnologia, taking into account the brand's visual identity, but also the type of content to be posted. I prepared a complete study taking into account the content marketing strategy, main general and niche commemorative dates, technology events and market research. I also considered benchmarking (competitor analysis) and several visual aspects, such as alternating layouts, individual contrast and the contrast of the complete feed, that is, the mosaic formed by the set of posts. Based on this study, I created several editable templates in Photoshop for use by the team, other designers and collaborators.
Expography
Expography or Expo Design for various external and internal company events, concept, visual design, mockups and internal promotional pieces, that is, for the company team, and external, that is, on social networks, websites and other communication channels.
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